Bringing off-the-clock vibes to the beach for a THC wellness brand.
Sometimes the client comes to you with an idea and sometimes the client is the idea.
When brother-and-sister duo Mike and Angie Lee came to me with the name of their new THC product lineup, Out of Office, we felt inspired to create a collection of images that captured the feeling of clocking out.
I happened to be travelling to Florida in the weeks ahead, so I pitched the concept of a shoot in Miami to Angie. That gave me three weeks to pull a full creative campaign together, including location scouting, sourcing talent, prop shopping, and building a shot list, all while in another country (Toronto, Canada).
The name suggested the idea, so we leaned into it completely. We sourced retro office supplies, including a vintage Macintosh computer, a retro beige fax machine, and a beach cooler filled with "Free Weed" samples. Wardrobe was a complete hybrid of office professional meets weekend beach bather. We allocated time across two curated locations -- Miami Beach and a nearby property rental with a pool.
We hauled everything to the beach and back again, including a full-size desk and beach chair, spent an afternoon blowing up inflatable raspberry floaties (a nod to the product flavour) and brought the vision to life!
We wanted to bring together these two worlds; work and play.
Everything reflected that collision of worlds.
Computers on the beach. Swim trunks with a tie. Printers by the pool. Clipboards and coolers. Post-its and pool floaties.
The Results?
A captivating and memorable campaign that puts the brand's products, story, and commitment to FUN first.
Planning a launch, rebrand, or growth period?
Strategic campaign photography helps your wellness brand look as premium as your product.
Whether you arrive with a full concept or just a name, I can help build it.